The Randomization Effect: The Influences of Randomized Product Display on Consumers’ Shopping Experience
所屬單位:國(guó)際工商管理學(xué)院主題:TheRandomizationEffect:TheInfluencesofRandomizedProductDisplayonConsumers’ShoppingExperience報(bào)告人:陶陶香港中文大學(xué)博士時(shí)間:2016-11-1515:30至17:00地點(diǎn):國(guó)際工商管理學(xué)院206報(bào)告人背景介紹:Extantliteraturesuggeststhatorganizingproductsbycategorybenefitsconsumers.Thisresearch,however,examineswhenarandomizedproductdisplaycanhaveapositiveinfluenceonconsumers’shoppingevaluations.Viafiveexperimentsinvolvingdifferenttypesofproducts,theauthorsshowthatarandomlydisplayedproductsetcanelicitahigherlevelofarousalcomparedtoacate
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