Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment
所屬單位:國(guó)際工商管理學(xué)院主題:DoesOnlineWord-of-MouthIncreaseDemand?(andHow?)EvidencefromaNaturalExperiment報(bào)告人:王文博香港科技大學(xué)助理教授時(shí)間:2016-11-2213:30至15:00地點(diǎn):國(guó)際工商管理學(xué)院114報(bào)告人簡(jiǎn)介:Bio:WenboWangisanAssistantProfessorintheMarketingDepartmentatHKUST.ProfessorWang’sresearchinterestsfocusonusingnaturalorfieldexperimentstostudymarketingtopicsincludingadvertising,digitalmarketing,andpro-socialbehavior.HehaspublishedhisresearchworkJournalofMarketingResearchandJournalofConsumerResearch.ProfessorWangwontheEarlyCareerAwardfromtheHo
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