所屬單位：國(guó)際工商管理學(xué)院
主題：Toward a Psychology of Entrepreneurship —An Action Regulation Theory Perspective
報(bào)告人：Michael Frese NUS Business School and Leuphana University of Lueneburg Professor
時(shí)間：2016-11-18 13:30 至 15:00
地點(diǎn)：國(guó)際工商管理學(xué)院106
報(bào)告人背景介紹：
| I shall present a theory of entrepreneurship and talk about its empirical base and its implications. First, the action regulation theory of entrepreneurial success argues that a psychological approach is necessary to understand entrepreneurship. Second, it argues that any theory of entrepreneurship should use active actions as a starting point — entrepreneurship is the epitome of an active agent in the market (rather than a reactive agent). Third, it discusses an action regulation theory to better understand the psychology of entrepreneurship. Fourth, it provides examples how this theory can help to understand entrepreneurial success. Finally, I suggest intervention programs to help entrepreneurs to be successful at growing their organizations. |
